There's a lot of talk about this little Swedish shop that doesn't provide online shopping in the U.S. and only exists on the East and West coasts, and in Minnesota. (Seriously, how do you miss out on the most consumer-obsessed nation in the world?)
Michelle Obama wore a $35 H&M dress.
Natalie Portman wore a $50 H&M dress.
Kate Middleton, who's marrying some prince or something, is said to shop H&M for some of her tops.
So what is the big deal? Why are we so excited about the fact that Natalie Portman and the First Lady, and the future Queen of England shops at H&M?
Because the clothes at H&M are affordable. Because most of the clothes that stars and celebrities and First Lady's and Queen's wear make them look amazing, and cost a lot of money, more money than most of us spend.
So if our fashion icons (all three are said to be stylish, sophisticated dressers) can wear outfits that cost less than $80, well, by golly, we can too! And... and maybe we'll even look as stylish and sophisticated!
But not yet.
Because I'm not anywhere near an H&M store.
But next year, when they pop up online in the U.S, I'll be as addicted as I am to BodenUSA.